Is it just the lighting, or did they photoshop in the extra orange on him? I know he is orange, but that picture has him hilariously cheetoh-flavored orange.
In front of entrances for high end NYC hotels, they have awnings (roof?) That has light bulb looking heating elements so when people are waiting for a cab or car during winter the guests don't freeze. They had an orange tint to them so that's probably it.