Maybe "anti porn" was too vague. Instead of being religious, fear mongering, or explicitly promoting a ban of porn, it basically tells people that life without porn is productive and feels good, and it recommends EasyPeasy.
I went through life both with and without porn. I prefer it without, and I was not fully aware of what I was missing out on (and desperately needed) before I quit. So I want to spread information that people have the right to know.
Reasonable take i guess, maybe "anti porn addiction" is more accurate. Like any and everything in this world, the problem is not the substance but rather peoples inability to consume it responsibly.