No one claimed anyone "needed help" adopting an animal. Shelters are commonly full of animals and if they can incentivize adopting versus buying an animal, why not? Don't talk about shit when you don't know the context
For many years, I desperately wanted a cat or a dog, but I wasn't selfish enough to get one because I knew I couldn't afford it if something came up and they needed more than the most basic of veterinary care. I also wouldn't have been able to afford good food for them, or possibly food at all for them if I had any unexpected expenses.
I cared more about the hypothetical animal's well-being than my desire for a pet. Everyone should.