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To me, sans any context, the asshole aspect of the design is that there's no explicit button and comparable button to decline the offer / close the window/pop-up/whatever. Though it's also very possible that this was specifically cropped so as to exclude context such as the existence of a close button or other clues that might offer some rationale for this design.
I don't see the Buy now button as being disguised as anything, personally. This just looks like there's standard theming in place where one button is classed as a primary button and the other as a secondary or perhaps default button. Pretty vanilla stuff and a common approach when there are choices like this.
Yes the cropping is suspicious but still it's asshole design because two buttons next to each other should offer two opposite choices. These two buttons just force the user to get the product.
I may be misunderstanding what you're saying, but taken at face value, I do not agree that two buttons always have to offer opposite choices. But, that also didn't seem to be the point that OP is making, which was that the button is somehow disguised.
Yeah, usually the button they want you to press is the one that's colored.
If they want you to buy something, why make that the colorless one?
usually the button they want you to press is the one that's colored
That’s the point. They’re abusing that common knowledge. They know that you’ll glance at the buttons and in that split second, assume the white button is “cancel”, and click that. They’re hoping some of those errant clicks turn into sales