I drive a 2015 Chevy Spark, the gas version. The ev version was discontinued in 2016, the gas version was discontinued in 2022. The Chevy Sonic, a similar, but slightly larger model was discontinued in 2020. The Chevy Bolt, an ev and larger, but still compact model and a successor to the Spark and Sonic was discontinued this year. It's become apparent that most Americans do not like small cars.
I don't think much can be done to make small cars likable here, I'd love to be able to drive a car like the Honda E, but there's no market for it here.