Just make sure you're getting some outside feedback on that, I've known folks so used to their own "brand" that they just couldn't tell. Smelled utterly rank and couldn't be convinced of it.
I know a guy who didn't believe he had BO, and if you were standing next to him you wouldn't notice either. But walk behind him, and suddenly you noticed an awful BO coming off of him.
Always ask someone else if you smell, it's not always noticeable to yourself.