I know quite a few people who have serious Coke addictions. They will simply refuse to drink any other brand and they go through Trumpian levels of the stuff daily. I don't know what it is about this particular brand. I've never met an RC head, but Coke heads are a dime a dozen, unlike the ten bucks a dozen their drug of choice charges.
I used to be like that. Drank 4 litres a day. Thankfully I got sick of feeling like shit all the time because of it and switched to just drinking water.
I stopped drinking soda years ago, but I never actively chose to do so. Somehow, it just happened. Definitely to my benefit, but I've long been perplexed how it happened.
The CFO, who originally manufactured the tax dodge and got a bonus for doing so, will now have to work out a "restructuring" strategy (IE, cut wages and layoffs) to cover for the increased tax burden... Which will earn them another bonus.