Study Finds Consumers Are Actively Turned Off by Products That Use AI
Study Finds Consumers Are Actively Turned Off by Products That Use AI
Researchers have found that including the words "artificial intelligence" in product marketing is a major turn-off for consumers.
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Take the hint, MBAs.
They don't care. At the moment AI is cheap for them (because some other investor is paying for it). As long as they believe AI reduces their operating costs*, and as long as they're convinced every other company will follow suit, it doesn't matter if consumers like it less. Modern history is a long string of companies making things worse and selling them to us anyway because there's no alternatives. Because every competitor is doing it, too, except the ones that are prohibitively expensive.
[*] Lol, it doesn't do that either
Assuming MBAs can do math might be a mistake. I've worked on an MBA pet project that squandered millions in worker time and opportunity cost to save 30k mrc...
Eh, they understand "number go down"
and the smarter ones can even look at two or more separate numbers
I read this article that out of the 10 top Harvard MBA grads 8 of them had have gone to tank the company they were CEOs at. Or something ridiculous.