We unleashed Facebook and Instagram’s algorithms on blank accounts. They served up sexism and misogyny
We unleashed Facebook and Instagram’s algorithms on blank accounts. They served up sexism and misogyny
Result of Guardian Australia experiment aligns with research showing social media automatically delivers troubling content to young men, largely without oversight
How do the algorithms of Facebook and Instagram affect what you see in your news feed? To find out, Guardian Australia unleashed them on a completely blank smartphone linked to a new, unused email address.
Three months later, without any input, they were riddled with sexist and misogynistic content.
Initially Facebook served up jokes from The Office and other sitcom-related memes alongside posts from 7 News, Daily Mail and Ladbible. A day later it began showing Star Wars memes and gym or “dudebro”-style content.
By day three, “trad Catholic”-type memes began appearing and the feed veered into more sexist content.
Three months later, The Office, Star Wars, and now The Boys memes continue to punctuate the feed, now interspersed with highly sexist and misogynistic images that have have appeared in the feed without any input from the user.
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I have a ~3year old fb account because I have to use messenger. I don't use FB almost at all (I even sparingly accept friend requests) and have turned off ~anything that provides targeted content (I live in EU).
Since about last year (or possibly even before), my feed is about 35% Ikaria ads (a Greek island, I'm from Greece), 10% porn, 10% sexist-misogynistic stuff, 15% sexist-misogynistic porn, 15% christian stuff and the rest random stuff.
At least this might confirm that turning off targeted content works..🤷
I use Facebook because my relatives are spread out across the world and that's the way I know to stay in touch and also my brother, who is neurodivergent, mostly likes to communicate to the family as a whole that way and I want to be able to stay in touch with him too. On top of that, I'm stuck in a town I hate with no friends here and some old friends from my hometown are there so I can talk to them.
Anyway, ever since my brother started talking about how he was taking various hallucinogenic substances and calling himself a psychonaut (he's almost 60, he got into it very late), most of the ads I see are for shroom gummies, ketamine and boner pills. I've done my "psychonaut" stuff back when I was in my teens and twenties. I'm not interested in the former two and the latter is, thankfully, not necessary yet.
The funny thing was that maybe 4 or 5 years ago, I kept getting shown an ad for a wooden hurdy-gurdy kit. Like the medieval instrument. I have no idea why. I have never expressed an interest in playing the hurdy-gurdy, listening to the hurdy-gurdy or building anything out of a wooden kit. It became a joke with me and my friends for a while.
You know, you can just use Messenger on its own, on desktop web or mobile. I also need to use Messenger in some limited capacity and I have no idea what my feed looks like :)
You mean without a fb account? I think you're right, but I think this wasn't possible when I made the account ~3years ago.
About desktop web, I'm only using the website on my pc (and I have isolated the app on work profile on my android, while turning off ads with an lsposed module).
Oh, no, I mean I have an account, but I never (...exceedingly rarely) go on Facebook itself. messenger.com is just the messenger with no feed or other features, and there's a standalone mobile app called Messenger as well, same idea. I use those when I need to interact with someone over Facebook so that I'm not exposed to most of the crap.
I don't know anything about using it totally without any account.
Ahhh, yeah. I too use the messenger app on mobile and the messenger website on pc.
I just happen to open facebook (I have an open source front end client) from time to time out of boredom, because it's kinda amusing how bad my feed is :)
Ah okay, lol. Sounds like you've got it under control.