I think the problem is that most of the bacon out there just isn't very good
I took a crack at curing and smoking my own bacon a couple months ago and holy shit was it good. Easily the best bacon I've ever had and probably one of the top 5 single food items I've ever eaten. There may be better bacon out there from some butcher shop making it in-house or something, but I'm probably never gonna spring the money to try it.
I wasn't even using any particularly fancy ingredients, it wasn't some high-end Berkshire pork belly, just something I picked up at the supermarket on clearance that sat in my freezer for almost a year before I did anything with it, the spices and such were pretty much all basic grocery store brands no fancy organic stuff, my smoker is a cheap propane unit that struggles to keep a consistent temperature, etc. and it was my first attempt at curing anything and probably one of my first dozen or so times using the smoker.
It just took some time and effort to do things right instead of cutting corners for speed and profit.