Most certainly. They are exploiting issues in masculinity that have been here for decades.
One of the ones they like to use is the 'strong man' and a callback to our forefathers (eg., miners from the 1800s. Typical 'manly' men). There is nothing wrong with being strong, determined, or ambitious, provided you're a decent human being beforehand. These grifters, though seem like it's the only thing that validates a guy, and that we must achieve it no matter the cost. If we don't, we are failures and must find someone or something to blame
On the one hand, sure, you're not wrong.
On the other, why are young men entirely passive in your analysis? "The right", neither the talking heads nor the nebulous concept, can radicalise anyone without some level of their consent in being so radicalised.