No no I totally get where you're coming from with that comparison. It's ironic only in it's presentation. Everything else, the message, is sincere and positive. It's like a bridge to real, full faced sincerity.
Back when I was coming up the equivalent would have been a community where we make fun of racist idiots by... pretending to be racist idiots... Yeah, THE_PACK is a definite improvement to how we used to do culture on the internet.