Smartphone manufacturers still want to make foldables a thing
Smartphone manufacturers still want to make foldables a thing
Foldables are barely 1% of the market, but that's not stopping anyone but Apple.
Smartphone manufacturers still want to make foldables a thing::Foldables are barely 1% of the market, but that's not stopping anyone but Apple.
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This is the best summary I could come up with:
Foldables, which have a screen that opens like a book or compact mirror, barely exceed a 1 per cent market share of all smartphones sold globally almost five years after they were first introduced.
“We will continue to position our foldables as a key engine for our flagship growth with the clear differentiation, experience and flexibility these devices have to offer,” said Samsung.
Other handset makers such as Motorola, China’s Huawei and its spin-off Honor are also pinning their hopes on the product helping to revive a market that suffered its worst year for more than a decade.
Every other big smartphone maker has followed Samsung into the market, including Google’s Pixel Fold and Chinese alternatives from Huawei, Oppo and Xiaomi.
“We believe foldables are the future of smartphone devices, just like electric cars were to the auto industry,” said Bond Zhang, UK chief executive of Honor.
Counterpoint Research estimates about 16 million foldable phones will be sold this year, just 1.3 per cent of the 1.2 billion smartphone market total.
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