Nothing Technology Limited (stylised as NOTHING) is a British consumer electronics manufacturer based in London. It was founded by Carl Pei, the co-founder of the Chinese smartphone maker OnePlus. Investors in the company include iPod inventor Tony Fadell, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman, and YouTuber Casey Neistat.
If they do that, they can be sued. That's the point of an enforceable license. It's not just an honor thing, or you could be sure Microsoft wouldn't abide by it.
An import ban for not respecting the laws of the country you're trying to import to sounds reasonable. Look at all the Chinese variants of games, it's only fair to have some give and take.