I think they honestly weren't, back in those days, or at least trying not to be.
Now google is a fully fledged advertising and marketing company
I already dumped google search in favor of DuckDuckGo years ago which gives objectively better results. Google search has been overrun with SEO spam since years ago
I'm getting rid of chrome, then of google drive, then what more... Google maps is a big one to drop too but it's so nice.
It sucks that a company builds good software and then just abuses the crap out of it but this is why we have open source!
Lastly I'll need to drop google from my Android phone, somehow.
Ik using DuckDuckGo. I do believe they're using some bing tech, but the results are definitely better than google for me. Whenever I go back to try it again, google gives me only spammy SEO optimized results that are useless