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As a dude, drinking sweet cocktails instead of beer and not having more than one or two drinks. First of all, I have the asian flush so I get red very easily. Even if I'm not drunk at all, I look like it. So I nurse my drink and sip slowly. I also usually don't have more than 2 in a night. And if I'm gonna nurse a drink, I might as well have something that tastes delicious.
IMO this is why Fireball got popular. Guys wanted to look like Don Draper with brown spirits in a glass but don’t actually like whisk(e)y so they had a brown spirit based cordial so they can “look manly” but still have a sweet drink.
Drink what you like most do not care. One of my favorite things of all time is the Wild Turkey Honey Liquor from the first few years of it’s release (hexagonal brown glass bottle, 40% abv, brownstamps on glass place the bottle between 1976-1980 NOT the 30% from the early 80s which is clear similar shape but no birds on the glass) as it is a combination of local honey and some of the WT 101 proof. One of my other favorite things is a Mezcal that tastes like roast boar and aloe (Mal Bien Jabali can’t recall Mezcalero or release year). Drink what you like.
I like fireball or honey whatever shooters in addition to enjoying real whisky. Each has its place. Assigning any sort of gender role crap to someone's favorite way of recreationally poisoning themselves is just the height of fucking dumb.
Yet there’s a slew of marketing data surrounding fireball that suggests this was the case
Love a fruity, sweet cocktail or even just a Malibu and lemonade.