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Is it even a competition?
Afaik, lemmy doesn't compete. It just exists, and makes no effort as an entity to expand.
I'm not even sure if there are individual instances that do anything to seek out users, much less try to take them from other places.
I kinda wish they did so Reddit diasppears
There is no "they" really - it's up to us as users to promote it.
With "they", I meant the owners/mantainers, specifically. Without some promotion from their part, there aren't so much users to promote it further.
No, if there's too hard of a push to get users then lemmy earns itself a bigger gun behind the crosshairs that are already aimed it (by platforms like Reddit).
If we have any hope of growing Lemmy into what it can eventually be, we need the growth to be gradual. As painstaking and aggravating as that might be.
I just bought a domain name yesterday with plans to create an instance for my local county. My killer idea is to have a comminity in the instsnce called "the good old days" where older folks can post their stories. I noticed that is a popular thing on facebook. The instance will not be federated as I don't want anything but content which is relavent to the county. It should be somewhat self regulating given the topic limitations. I probably won't even mention federation unless someone else wants to make an instance specific to a certain town or something. Just a way to filter out all the noise on facebook where people can see all tge different news outlets and events from accross the county without being filtered by fb et al.