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Language is important. The corporate propagandists are winning the language branding battle. In fact there is no battle because the pushover public just accepts their terms. We need to organize and define their garbage with our terms. E.g.

• (smart → dependent) Homes and appliances dependent on a corporation and contract are perversely called smart. So we should refer to them as “contract-dependent” or simply “dependent”. It’s not a smart dryer or doorbell, it’s a dependent dryer or doorbell. Probably makes no progress to mess with “smartphone”, but anything that has an avoidable and needless dependency needs renaming. (smartphone is debatable.. maybe a degoogled or Postmarket OS phone is a smartphone while a stock Android is a dependent phone, but let’s not get too carried away). Initially it’s not effective to just start saying “dependent washer” because readers won’t understand. Say “‘smart’ (read: dependent) washer”. Credit for this terminology goes to @[email protected] for this post, which gives a bit more detail.

• (Meta→Facebook) Meta hi-jacks a common English word to benefit a surveillance advertiser. We can’t allow this. IMO Facebook is understood and clear enough, but note that it’s not technically accurate because Meta is a parent company which has Facebook and Threads as subsidiaries IIUC (just like Alphabet owns Google).

• (Threads→fbThreads™/®?) Since Threads is the original name of Facebook’s forum, there is no unambiguous past name to cling to. We must invent something here. Fuck those egocentric self-centered asshole fucks for hi-jacking a generic common word to describe their service. There are already confusing conversations where it’s unclear from context if someone means FB’s Threads or a generic forum (threads). It’s not just a confusion problem.. when you refer to a thread in the generic sense and it is understood, there is still a subconcious tie to that shitty company.. their brand benefits from conversation that does not even involve their brand.

• (X→Twitter) This is an easy one. Just keep with the old term.

• (Cloudflare→CF walled garden) I’ve not encountered a replacement term for Cloudflare that’s not overly hyperbolic. But we can often incorporate “walled garden” and “centralized” to stress the issues. Instead of just saying “it’s a Cloudflare site”, say some variant of “the site is jailed in Cloudflare’s exclusive centralized access-restricted discriminatory walled garden contrary to netneutrality principles of access equality”.

It’s worth nothing that hyperbole doesn’t help. E.g. we might want:

• Meta/Facebook→Fakebook
• Microsoft Windows→Microsnot Winblows

The problem is these terms are only accepted by fully committed digital rights folks. That’s not the crowd that needs to be swayed. Hyperbole does not catch on with moderates - the masses where it’s most important for rebranding to take hold. Good rebranding doesn’t deviate too much from neutrality.

• (user→pawn) Exceptionally, I refer to “users” of surveillance capitalists as “pawns”. It’s probably too edgy to catch on, but it is what it is. Users is neutral and understood so it can’t easily be rebranded anyway. I will just say pawns to stress the point: who is using who?

Anyway, this is just the start of a crowd-sourcing effort. Please contribute more rebrandings in this thread as well as improved alternatives to my effort above.

Suppose you’re fed up with being video surveilled in public and you object to your neighbor placing your home under 24/7 video surveillance which is fed to a surveillance advertiser (#Amazon). Or you want to kill the video surveillance in vending machines.

laser --- Is it practical and affordable to buy laser that can reach across the street and still have enough focus and power to burn a CCD? Can it be done from different angles without the CCD capturing the source before the damage manifests? There is some chatter here on power levels.

Of course it must be precisely controllable as well; obviously no one wants to inadvertently hit an eyeball and blind someone. Which I suppose implies that the laser either needs a well calibrated scope or it needs to be in the visible spectrum so you can see where it lands.

I would really love it if someone would rig up a drone to do this, which could then go down the street and knock out many Amazon Rings.

cyber attack --- (Amazon Ring only) A simple cyber attack: if you can find out (social engineer?) the username of the Ring pawn¹, you can deliberately submit wrong passwords until the acct locks. When an Amazon account is suspended, the doorbell no longer functions. Funnily enough. So people with smart homes must constantly obey Amazon’s wishes if they want their home to continue to function. Would love to see that backfire. But it’s unclear if an account locked due to failed passwords goes into the same state of suspension that breaks the doorbell. I just recall a story where someone’s Amazon account was suspended due to some dispute or misunderstanding with Amazon which then broke their doorbell and probably other “smart” (read: dependent) appliances to go out of service.

1. I don’t say “user” because they are being used by Amazon. That means they are a “pawn”.