The price of a cinema ticket in this day and age. No wonder people aren't going to the cinema anymore.

Two things worth checking with your local theater: they may have cheaper viewings on Tuesdays, and look for any rewards program that will most likely waive your convenience fees on top of earning points. Points make your drink/concession purchases much more reasonable.

We SHOULDN'T have to do this, but until something better comes along, these are ok alternatives.