I've always known the advertised space is larger than the actual space, but it was never quite the shock as it was when I recently bought an 18TB external drive with ~16 TB usable.
The biggest problem is that Windows still calls TiB and friends with si prefixes (so 1TiB shows as 1TB). MS has done this since DOS (but at least back then MiB didn't exist. They could've used base 10 though).
TiB (and the related) didn't get named until recently, and I think only Linux uses those abbreviations — and not universally — windows still says kB, mB etc, while using the binary equivalents