Why does Apple TV+ have so many of the best streaming shows you've never heard of?

From a quick skim of the article:

Monarch: Legacy of Monsters
Silo
Foundation
Severance
For All Mankind
Invasion
Hello Tomorrow!
The Last Days of Ptolemy Grey
Swagger
The Banker (a film, not a show)
Sidney
The Changeling
The Afterparty
Pachinko
Truth Be Told
Little America
Hijack
Slow Horses
Black Bird
Five Days at Memorial
Criminal Record
Lessons in Chemistry

and more!

Because Apple is still new and every new service launches with great content. You pay top dollar for writers, directors and actors. You pump extra money into the system and let the creative types be creative. You launch the service underpriced.

The good reviews come in. The low price convinces people to try it out. Everything is awesome.

Fast forward a year or two. You raise the price but you have a great start to a catalog. People may grumble but they don't cancel. They trust the content is going to keep getting better.

That's when the enshitification begins. More price increases. Charging for extra streams or 4k. Make password sharing annoying or impossible. Insert ads and raise prices again. Cancel shows that "cost too much". Tinker with the formula of established shows. Only introduce new shows that have broad appeal. Nothing niche. Cancel shows because they're critical of China.

Apple is still early in their run but they are on the same hamster wheel as every company seeking eternal raises in profits.

For All Mankind has turned in to one of my all time favorite shows.

I think a lot of people think iPhone/Mac when they think about Apple and doesn’t understand it’s a streaming service like everything else and not something tied to your iPhone or Mac.

My job everyone gets an iPhone as work phone and I told multiple coworkers to use the 3mo free Apple Music and Apple TV offer that comes with their phone but everyone said nah, they just use Netflix and Spotify. It’s so hard for people to try new things.