I pay for premium because I despise ads. I do whatever I can to remove them from my life. They are really playing with fire. Change is in the air rn anyway.
How I want a YT competitor, but I really don't see how anyone can compete with their storage and bandwidth.
I also pay for premium, and tbh what I get out of it is worth it. I pay for 1 streaming site at a time, I pay fast mail for email. I'm not hesitant to pay for something as long as I get value out of it