When WSL2 first came out, some losers on /g/ were cheering that it would "make Linux obsolete". Four years later, I think it's safe to say they were kinda missing the point.
They were really trying to pander to developers back then... What shows it best is their ad for windows terminal that I swear has more production value than most of Nike's advertisements. You know you're desperate when you go this hard on advertising a bloody terminal
Being very familiar with bash/zsh etc, and somewhat forced to use Windows, I've tried to learn use PowerShell. My impression is basically, what? Why would I do this? The design is intriguing but the verbosity is awful.
But that ad is ridiculous, because it shows absolutely nothing of value.
I think I disagree with you here. The ad shows:
Ligature support
Themeing
Integration with WSL
that Windows Terminal is open source ("Check out our github!" at 0:21)
Hyperlink support
Unicode support (implied by the emoji)
Some sort of package manager specifically for Windows Terminal extensions? (0:20)
Which are all features that could conceivably be valued by developers. At the very least it gets across the point that "Yeah, CMD is shit, but fear not! Now there's a first-party terminal that doesn't suck!". There's no denying that all of this is presented in an "emotion-based" format as you put it, but I would argue that it's a good balance between informative and entertaining. Heck, I much prefer it to the ads you get nowadays on youtube where you can't even tell what they hell they're trying to sell to you.