Gamesradar: "Twitch streamers up in arms as new advertising rules limit sponsors and threaten to kill charity and esports events"

Twitch has updated its branded content policy with sweeping restrictions on advertisements, infuriating countless streamers and threatening the financial viability of event channels including esports and charity streams.

Streamer Zach Bussey flagged the new content guidelines in a tweet that's quickly become a gathering point for thousands of vocal critics. Simply put, Twitch says it will no longer permit "burned in" prerecorded video, audio, or other display ads like graphics, preventing streamers from embedding such promotions directly in their overlay. Sponsored logos will also be limited to 3% of the screen, which is a tiny quadrant of your average 1080p stream.