Boldly Be with Star Trek and Kid Cudi

I've heard of Kid Cudi, but I'm not familiar with his music. That's not a reflection on Kid Cudi. I'm not familiar with anyone's music, as I stopped keeping up with music some time ago. It's good that Paramount is trying something else to bring in new Star Trek fans. Most of Paramount's promotion of Star Trek seemed to be preaching to the choir (promoting Star Trek to existing fans of Star Trek). This doesn't set my heart aflutter like an announcement of a Moopsy plush would, but as a long time Star Trek fan I don't think I'm the target of this promotion.