Concern for the environment when making dietary choices has grown as the contribution of the food sector to global greenhouse gas emissions becomes more widely known. Understanding the correlates of beef eating could assist in the targeting of campaigns to reduce the consumption of high-impact foods...
I wouldn't have been surprised to hear that 10% of the population ate a 4oz burger for lunch every single day. Not saying it's good or not a lot, but just thought more people did it
I think it's because people also have preferences for other types of meat. E.g. I always prefer chicken, but it's uncommon here so usually I go with the cheapest option: pork. I'm appalled at how high I've let my meat consumption slip, but this paper would still classify me as not excessive beef consumption.