I don't know, this is just so... earnest, it's bordering on fanatical. It reminds me of Christians I knew as a teenager who were "on fire for God!" It's very tryhard.
Instead of proselytizing, we should just focus on making our communities good places to hang out, share content and have a conversation. Instead of advertising to pull people in, be a place that people want to come to. The word will spread on its own.