'Severance': Apple TV+ Series Has Generated $200M For Streamer
'Severance': Apple TV+ Series Has Generated $200M For Streamer
'Severance', the Apple TV+ series from Ben Stiller and Dan Erickson, has generated $200M for the streamer, according to Parrot Analytics.
'Severance', the Apple TV+ series from Ben Stiller and Dan Erickson, has generated $200M for the streamer, according to Parrot Analytics.
It’s one of those bets that are hard to predict whether they’ll pay off. Weird slow-paced dystopian series with a setting almost entirely confined to a dated office space.
I absolutely love the show, but from an executive viewpoint, it is hardly a sure bet. I’m glad it worked out!
If an executive with decision making power boils severance down to that they should be fired on the spot
You have no idea dude. I work in the industry and executives are making the worst decisions you can imagine based on their own narrow, moronic view of culture. It’s enough to make you want to quit the career entirely sometimes.
I would be willing to bet this is actually more complicated than the decision making of most TV executives judging by history.
I don’t understand how this math works. The service has subscribers, there are no ads. How does a single show turn its own profit?
Parrot came to these figures via its Content Valuation methodology, which uses a formula to correlate audience demand with subscribers and therefore revenue.
‘Audience demand’ and subscribers equals a specific revenue for a specific show? Still don’t get it.
Maybe they divide revenue by number of people watching the show, or some more polished version of that.
So you start by pretending you have no money.
Then you launch a new show (or movie) and note how many of your subscribers watched, both existing and new.
If all your existing subscribers turned into the new show, you can look at what else they watched in the last 30 days to get an idea of how many of them tuned in for this exact show.
In Apple's case they have a limited selection. So if someone watched nothing in the past 30 days, but they watched this, you can attribute the majority of their money to this show.
New subscribers are technically worth more since they're a new revenue stream. People form habits and they are unlikely to leave the service.
For example if you make one new show per month and each show is just ok, you'll probably lose subscribers. But if you put out an amazing show first, then a just ok show, you'll probably keep most subscribers, especially if another great show is right around the corner.
In the specific case of Severance, I would bet Apple has been generally on the decline in terms of subscriber count. I would bet they just added a bunch of the most valuable, new subscribers, this past week. They have a value assigned to those new subscribers and can easily calculate that they've made money.
This makes a lot of sense, thanks for the explanation!