If it makes you feel any better, it's not actually that fancy. Like 18 bucks for a 3 pack of wagyu ground beef at Costco. It is much better than regular ground beef and the fat is buttery as hell. It feels like a sin to toss it in hamburger helper, but it also makes it me feel like slightly less of a lazy slob for not actually cooking real food.
Fwiw the hash browns were terrible. The cheeseburger Mac is top tier though.