An Indian village went from hunting Amur falcons to being their biggest protectors. Here’s how conservationists can harness the power of persuasion

theconversation.com An Indian village went from hunting Amur falcons to being their biggest protectors. Here’s how conservationists can harness the power of persuasion

A global media campaign, spearhaded by charity Conservation India, publicised a short film about the Amur falcon massacre and instigated huge change.