What is Bluesky? Everything to know about the app trying to replace Twitter

Is the grass greener on the other side? We’re not sure, but the sky is most certainly bluer. It’s been over a year since Elon Musk announced his bid to buy Twitter, and those who opposed the sale have tried setting up shop on platforms like Mastodon, Substack Notes, T2… but none of these Twitter alternatives have really captured lightning in a bottle like Bluesky.

Bluesky remains invite-only in its beta, but as more people get on the site, the hype around it is growing — though as we know from apps like Clubhouse, the hype might not last forever. In the meantime, Bluesky now has around 50,000 users, but according to estimates from data.ai, the app has been downloaded more than 375,000 times. So many people are trying to get an invite that they’ve started popping up for sale on eBay (we would advise against making that purchase).

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