My grocery store wants to know my BMI

cross-posted from: https://lemmy.world/post/16216017

My grocery store wants to know my BMI

If they were interested in my location they could request location data. What are the odds they are doing this to directly market products to people based on health data?

Inb4 “They already do that based on what you regularly purchase”

Of course, yes they do. This appears to be one more layer on top of it. And surely they wouldn’t share that information with the pharmacy, right?