The Man Who Killed Google Search
The Man Who Killed Google Search
This is the story of how Google Search died, and the people responsible for killing it. The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then
cross-posted from: https://lemmy.blahaj.zone/post/11393245
Edward Zitron has been reading all of google's internal emails that have been released as evidence in the DOJ's antitrust case against google.
This is the story of how Google Search died, and the people responsible for killing it.
The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then the VP of Engineering, Search and Ads on Google properties, had called a “code yellow” for search revenue due to, and I quote, “steady weakness in the daily numbers” and a likeliness that it would end the quarter significantly behind.
HackerNews thread: https://news.ycombinator.com/item?id=40133976
MetaFilter thread: https://www.metafilter.com/203456/The-core-query-softness-continues-without-mitigation
In the March 2019 core update to search, which happened about a week before the end of the code yellow, was expected to be “one of the largest updates to search in a very long time. Yet when it launched, many found that the update mostly rolled back changes, and traffic was increasing to sites that had previously been suppressed by Google Search’s “Penguin” update from 2012 that specifically targeted spammy search results, as well as those hit by an update from an August 1, 2018, a few months after Gomes became Head of Search.
Search engagement is declining, so the obvious fix is to make the search result worse which means people have to search more to find what they need. Engagement metrics went through the roof! Crisis averted!
Thanks to this fuck up, competition is a thing again in search engine space. Other search engines are getting better and start to capture the fleeing users.