Sounds like they're doing it for the supply chain bonuses inMusic can provide. I was up that Moog manufacturer in Asheville a few months back and the guy at the counter said Covid really did a number on them as a company and made it difficult to actually get the stuff they needed.
This video from Benn Jordan https://www.youtube.com/watch?v=b_Aq3pCtsZo goes through the numbers, and related acquisitions of audio brands, and may help in coming up with an answer to your question.