We could kickstart this / bootstrap this by having people nominate users on every social media platform that has a "like" feature... some sort of organizers of platform-specific voting event on Friday-Sunday April 19 / April 20 / April 21?
Each Winner should be given broadcast status to EVERY user of the media platform for up to 420 words 3 times in 12 hours.... and they can post links in those 3 messages and chain small Twitter whatever messages if the total doesn't exceed 420 words.