The blackout is starting to have a financial impact on Reddit, but we must stay dark!
The blackout is starting to have a financial impact on Reddit, but we must stay dark!
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.
If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
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Don't forget that in the end of the month and July 1st the third party apps will disappear on reddit. That means more redditors will to like lemmy or squablles etc.
Yeah, this is what I'm most interested to see. Right now it's a forward thinking, principled thing.
Once Relay, RiF, Apollo, BaconReader, and all the others go defunct, a lot more people are going to take notice. If they use the awful official app, they're going to realize Reddit has changed dramatically and not for the better, and they've just been shielded from the worst if it with their 3rd party apps.