The blackout is starting to have a financial impact on Reddit, but we must stay dark!
The blackout is starting to have a financial impact on Reddit, but we must stay dark!
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.
If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
You're viewing a single thread.
The thing that should scare advertisers the most isn't just the slight dip in revenue, but that those users are moving to ad-free sites. Those impressions are unrecoverable by redistributing spend away from Reddit.
that those users are moving to ad-free sites
When I check my ublock origin for this site, it says 0 blocked trackers and ads out of 0%. That's so refreshing. I don't think I've seen a website like that in decades.