How Marvel Is Quietly Retooling Amid Superhero Fatigue
How Marvel Is Quietly Retooling Amid Superhero Fatigue
The studio’s golden box office aura has been dented, but chief architect Kevin Feige isn’t scrapping his years-long cinematic universe plan, just refining it: “They’re not going to give up,” says an insider.
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It’s no secret that since the 2019 Avengers: Endgame, the company was asked to scale up in an unprecedented way to feed its fledgling streaming service, Disney+
There’s the problem
“Some of our studios lost a little focus. So the first step that we’ve taken is that we’ve reduced volume,” Iger said on a Feb. 7 earnings call.
And there’s a big part of the solution. Another is giving actual creatives more control over the final product, which they also alluded to.
My hope is that with scaled back Marvel production, they can direct some of that money towards new, original IP.