Major League Rugby looking to further growth in U.S. amid positive trends
Major League Rugby looking to further growth in U.S. amid positive trends
Major League Rugby will conclude its sixth season this Saturday following its Championship Final and CEO Nic Benson sees the league trending in the right direction with growths in all its important marketing metrics and the opportunity to further business in the U.S.
Really positive interview with MLR CEO Nic Benson
Benson said that MLR saw an 18% increase in fan attendance across the board for teams at an average of 2,600 more fans in stadiums and a 70% increase in subscribers for their digital media platform Rugby Network with more than 170,000 new subscribers.
He also talks about continued expansion
Benson said the league is currently in active discussions with potential markets including Nashville, Orlando, L.A., Raleigh and "somewhere overseas."