Meta's Twitter rival Threads just went live and has already exceeded 10 million signups within the first seven hours, according to CEO Mark Zuckerberg..
Meta's Twitter rival Threads just went live and has already exceeded 10 million signups within the first seven hours, according to CEO Mark Zuckerberg..
That’s easy to achieve if you use a massive billion-person platform to aggressively push Threads on everyone’s faces and make it very easy to accidentally create an account.
I’ve actually not gotten any sort of advertising about it from Instagram/Meta, be in the the app or email or anything. I’ve only seen the tech blogs and people on twitter posting about it organically, so I wouldn't say they're aggressively pushing it, at least right now
Except I was prompted to create an account no less than like 2-3 times in the 2-3 times I opened Instagram after it launched. It’s not automatic but it is damn near two step enrollment. I’d like to see ”active users” two weeks/months from now after the enrollment storm passes to see who actually stayed with it.
I guarantee that my great aunt probably created one because she just wanted to get the popup to go away so she could look at pictures of her grandkids. Probably doesn't even know what Threads is.
I literally had someone request to “follow me” who then immediately text me and ask — what is this thing that it just put me on.
They are definitely inflating numbers and making it hard to drop user count because deleting threads deletes your Instagram too.
You’ll only ever hear about total users now never “active” would be my guess which after a few days or weeks will be significantly less than the “10 million” that supposedly “signed up”
Is it something they read or something they've done? Perhaps they had to make their own Threads account.
I wouldn't be surprised if many accounts were auto-enrolled, but it may be based on activity or just a random selection to boost numbers without the massive leap of all accounts being transferred at once.