Six Flags attendance is still terrible while Universal is at pre-pandemic levels
Six Flags attendance is still terrible while Universal is at pre-pandemic levels
Universal parks are attracting guests at close to its pre-pandemic rate while attendance in Six Flags parks slumps.
According to TEA/AECOM Six Flags is suffering when it comes to attendance and was the only major chain to have less attendance in 2022 than 2021.
Meanwhile, Universal was 1% under 2019 levels.
Universal has gotten very nice while six flags still looks and feels like shit.
Selim made a wrong turn and he keeps trying to cover it. You can't just charge a ton more than you were and not invest in new coasters in your parks. They are just now getting aggressive on promotions but I'm not sure that even that is helpful.
Honestly I think they need a break from new coasters and rides and to spend money in infrastructure improvements and general cleanup. The parks all look dated, even the new restrooms at magic mountain feel old, their new app while visually nice is full of bugs…
Point is they can’t even properly manage what they have now. I’ve been a huge proponent that the parks are too cheap and lead to an even cheaper vibe with ads being thrown at you everywhere.