Microsoft Launcher crashed on my phone, erased all my settings and won't start again. What launcher are you using and why do you recommend it?

I was a Nova Launcher user for many many years, but then Microsoft Launcher came with basically the same features as Nove and a few new killer features, so I moved to it.

But today I woke my phone up and everything was gone. My screens, widgets, folders... And even if I wanted to set everything up again, I can't because Microsoft Launcher won't start.

So... yeah, fun times. Won't be using Microsoft Launcher ever again, even if they fix it.

What are you guys using? And what killer features does you launcher of preference have that make you use it?