Maybe an unpopular opinion here… but checking my stats, since buying YouTube premium my account has watched over 50 days worth of ad free video content.
Now whilst I wish more of money went to the creators themselves, I can’t pretend I don’t get value out of the subscription. Especially compared to something like Netflix.
I have 6 subscriptions and YouTube is the last one I’d consider cancelling.
They are already harvesting all our data, so it's not like they aren't getting anything out of us. And it's not like paying them opts users out of being tracked either. So what exactly is the benefit to paying a data harvesting company that isn't going to stop, and users are what provides them that info they need in the first place. Including their attempts at AI search that will rely on users to train it.
I prefer to do ublock origin/sponsorblock + patreon. Gives the creators a bigger cut and I still don't see ads. I'm currently at $15/mo across all creators but judging by Louis Rossmann's video on lifetime ad revenue per user it doesn't seem hard to offset any loss from ad blocking (iirc he said it was like <$1 of ad revenue for your lifetime of watching a creator). So I feel pretty good about giving most of the channels I watch casually $1/mo, especially when patreon's cut is so much smaller than youtube premium's.
I have ublock on my desktop but for me with a wife and kids who who have their own devices, the TVs in the house etc, the convenience of never getting ads on any device is really good.
And for me personally I don’t mind paying if I get value in return, and I do.
That's more a benefit for them than you though. I think people are more asking what's the benefit for users with the know how and willingness to implement what features they want for themselves.
I bought premium just so my wife and me can listen to music while commuting. Not having to rely on ublock origin (which I still have on my desktop at home) is a nice extra, but mobile was my main concern. I'd like to keep the usage of tools like Vanced at a minimum. They could stop working on the one day when I'm stuck in a train for hours.
Conversations around YT on the internet always blows my mind. People are so adamant that they deserve an ad free, subscription free service from YT. I'm with you, personally. I've had premium for years and I've cancelled many other subscriptions in that time and premium is the absolute last one I'll cancel. Works for my whole fam, includes yt music, I watch or listen to YT content literally hours every day, for years. The value is a no brainer for me.
I'm the same, and I actually like YouTube Music app too, prefer it over Spotify.
Agree that I would prefer their business practices to be more supportive of content creators.
I do wonder how the subs get split. Like is it just a bonus based on general stats or stats of users paying?
For me I use the phone app and on a TV so not having to setup extra ad blocking nonsense is nice. I also watch it all the time and do want to support people making content. I've done the Patreon thing some and tried to bounce around who I was giving a few dollars to. More convenient if the YouTube sub just benefits the people I'm watching.
My understanding is that for free users watching your content you get a percentage of the ad revenue. But views from premium subscribers earns you a flat rate not dependant on advertisements, and that flat rate is higher than what you’d get from an ad supported view.
The general consensus is YouTube is still greedy with the split , but at least they are offering more from a premium view.
The real question is if creators still need to do that dystopian self-censorship to avoid being demonetized on the subscription money even though there are no advertisers who mandate advertiser-friendly language or content.