As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns
As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns
Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.
Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.
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To recover potential skepticism among advertisers, Reddit should start with winning back its loyal user base, suggests Agorapulse’s Allton. “My number one concern right now as an advertiser would be that Reddit seems to be losing rapport with and control over their users. Reddit needs to talk to their community members now and work to regain their trust and support or risk losing brand advertisers long term.”
Wish they would but it seems unlikely.
They've permanently lost their trust with a lot of users. They've lost my trust, that's for sure. Even if they go back to free API or more reasonable prices, I'm not going back.