Layoffs at NGP VAN have Democrats worried that their most vaunted tech tools will have problems heading into the 2024 elections.
NGP VAN provides tools used by Democrats, from the White House to local school boards, to raise money and mobilize voters. But with new management in recent years, it has been stripping its operations to the bare bones.
The potential decline of these tools — which have given Democrats a significant technology edge over Republicans over the past few cycles — would be so threatening to operations that a handful of top Democratic digital firms recently called a roughly hourlong Zoom meeting with leadership of the company to seek answers. Among their demands: reassurance that NGP VAN wouldn’t dismantle one of its top products, an online organizing and fundraising tool called ActionKit. Without it, Democrats worried about their prospects during the 2024 cycle and beyond.
“I’m hoping that I’m wrong, that we’re all wrong, that everyone’s fine,” said a former NGP VAN employee, granted anonymity to speak candidly about their former employer. “But this could mean something really bad for 2024.”
The alarm relayed on the call reflected a larger concern: that the Democratic Party has grown too dependent on a small handful of companies to carry the bulk of its campaign operations.
Democrats up and down the ballot have long relied on NGP VAN to run their campaigns. Now, consultants and former employees are concerned that repeated layoffs will lead to problems with the party’s most vaunted tech tools. Some consultants are on the precipice of turning their back on NGP VAN altogether, according to six NGP VAN clients who spoke with POLITICO.
But the company’s monopoly-like grip on Democratic campaigns means there’s no clear alternative that can immediately replace it.
Four former employees said the staff cuts could delay response time to client questions, reduce the ability to update the software and slow the ability to address glitches.
“There’s a pattern in Democratic software of creating a tool and then you stop updating it, you stop working on it, you stop developing and creating new releases for it.”
Use. Open. Source. Software.
JFC, people.
If you're using products that are FOSS, it doesn't matter if a single company goes under. You can just take the code to somebody else.
A big component of the VAN is having access to the names and addresses of likely democratic voters, which I understand this company to basically be selling access to and building tools around.
So it's not so much the data tools so much as the access.
That all being said, 20-16 till now, and the constant physical irritant that was the Trump years have left people pretty damn jaded. I'm a bit dubious about the value of these lists, but without them, a campaign is starting from scratch.
It's a tough thing, but if you need to reach 100k voters to win an election, you need both data and people.
yeah idk about the value of any of that, hence the lay offs.
I've worked with the VAN 3 times in a couple different campaigns.
None used the payment platform, the apis, or tools, and I'm not sure what if any regulatory compliance had to do with anything. It's a list of likely voters, not their medical records. I'm not sure there any required compliance whatsoever.
We worked with the lists directly or the campaigns had teams that built infra or reworked the lists for other tools like auto dialers and what not. There are many other options when it comes to tooling around lists, but there really very few places to buy lists.