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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them

www.thedrive.com BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them

The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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