B.C. company apologizes for '51st state' reference in ad following online outrage
B.C. company apologizes for '51st state' reference in ad following online outrage
Vitamin company Herbaland's ad was featured at the Vancouver City Centre SkyTrain station. The mural displayed a selection of the company's products set against a maple leaf and large text that read, "Herbaland proudly made in (the 51st state) Canada." In it, "(the 51st state)" is crossed out in white.
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I get what they were going for here but wow thats one incredibly badly thought out ad campaign.
Yikes, I'm wondering how many people looked at and approved the ad through its different stages. This is an example why you need to get fresh eyes on things before publishing, people who are too close to a project have a skewed perspective.
The whole thing was ill-advised, and the execution makes it even worse.
In the picture, the white line crossing it out looks more like vandalism than part of the actual ad.
I originally thought it was just reflection of light.