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I also want to stand out, so I season my shit 4 hours after dinner.
PS. Did anybody ever watch the video? Is there some vaguely valid reason or is it just some pretentious bullshit?
I watched it years ago, so going from memory... it's definitely a bit of a gimmick, but the idea is that if you slice up your steak on your cutting board then the seasoning will transfer to your steak all over - not just top and bottom.
The YouTuber (Adam Ragusea) has acknowledged that it's a gimmick and he doesn't prepare his steak this way. Since th video came out several years ago, he's actually become a really good food science YouTuber (which this video definitely was not).
Yes, the valid reason is monetizing pretentious bullshit.