The Swedish plant-based company has been in a long-running legal battle with Dairy UK, the trade body for Britain’s dairy industry
I'll probably stick to asking for oat milk instead of "porridge water" or whatever the new mandated name will be. To be honest I do think calling it "milk" lets them inflate the price when it is essentially porridge water.
I looked into the high price of plant milks. It’s essentially because the industry is new and still investing in R&D and new factories. The dairy industry has very little innovation now, just court cases.