Their business model is replacing ads with ads they get paid for. Obviously they aren't going to like Google making that harder.
- Brendan Eich is an asshole deep in the Conspiracy Victim Complex too. I like Brave search as an alternative to Google but I'm still using Firefox
  
  He also had to leave Mozilla in 2014 due to opposition to same-sex marriage.
  
  Have you given Ecosia a shot? I find it better than Brave's search, with the side-effect of not having a shithole CEO.
  
  Ecosia "tree planting" is bullshit though. They only raise funds towards the statutory goal when you click ads, so if you have an ad blocker in your browser or purposefully skip over sponsored search results then they don't make money towards the tree planting programme.
  
  Well yeah, that's how search engines make money. They aren't magic
  
  Exactly, and yet they claim "each search plants a tree".
- At least there is a big (ish?) player in the Chromium-sphere pushing back against this.
  
  The more browsers that don't initially support this, the slower adoption by web sites will be. If enough of the browser market share remains incompatibe, and if we're lucky, maybe this technology won't stick.
- You may be right but I have been using Brave on iOS simply because you can’t just install Firefox and uBlock, and since I reconfigured the new tab page I haven’t seen any ads anywhere at all.
  
  From now on, any browser that refuses to implement Google‘s evil shit should be worth a look.
  
  Came here to say this; this was the main reason I had to switch off of Firefox.
  
  And also you can turn off or disable a lot of the “questionable” content Brave has so it is pretty tame, if not, like Firefox.
  
  Why not stick with Safari with the Adblock extension and all the others that are available?
  
  Because this way, instead of two apps it’s just one and with better control over content blocking.
  
  But every browser on iOS is just a wrapper around safari... So you're still just using safari plus another app

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